The placement of parody cartoons of the popular TV series “Ne rodis’ krasivoy” on the Video@mail.ru portal with the ability to download funny videoslips, pictures, ringtones and realtones, and also a java game based on the series.

The “MTS Football” project targets football fans that are interested in the Russian football championship 2007. A number of services, with the help of which fans will be able to receive the most recent information first directly from the football field, is available via a short-number 0858, the football section of USSD service and wap.mts.ru. The services include the latest news on the championship, information about the schedule, results of recent games, teams positions and player profiles.

A series of unique services has been realized:
- The “Mobile Ticket” service provides real-time comments on the progress of the game.
- Videos of the key games of the championship appear on the portal in real-time.

Additionally, the portal offers additional mobile entertainment: shout-boxes, football java games, quiz and chat.

Client: MegaFonPRO WAP
Project: Multimedia content placement.

A contract on the distribution of multimedia content through the MegaFonPRO WAP portal was signed with “Avant Mobile”, the technical partner of the movie studio “AMEDIA”. Users of the service will get access to content based on the projects “Ne rodis’ krasivoy”, “Moya prekrasnaya nyanya”, “Bolshie devochki”, “Bednaya Nastya” etc.

Client: MTS
Project: the “MTS-Books” project.

Thanks to the “Books” section on the MTS WAP-portal, all mobile phone users can help Russia regain the status of the most-reading country in the world. Besides classical literature, the section is regularly updated with contemporary prose and exclusive literary products, that the visitors of “MTS-Book” portal can read first!

Client: LuchsheNET
Project: Distribution of content on the “Ne rodis’ krasivoy” series through the mobile networks of the Volga region providers.

“Avant Mobile”, the technological partner of the “Amedia” company, has realized a joint project with the “LuchsheNET” company on distribution of unique thematical content from the popular series “Ne rodis’ krasivoy” through the mobile networks of the Volga region providers. The selection of content includes music themes from the series, realtones on the main characters, their photos, videos, slideshows from the series and a java game based on the movie. This content was placed on the mediahosts of the following operators: “Nijegorodskaya sotovaya svyaz’”, “Tatinkom”, “Elain GSM”, Ulyanovsk GSM”, “Orenburg GSM”, “Saratov Mobile”, “Chuvashiya Mobile”, “RT-COM”. Also, the content was placed in the STK-menu “Navigator” of the “Nijegorodskaya sotovaya svyaz’” provider.

“Avant Mobile” had faced the task of developing a scheme of weekly sweepstakes with UAZ Patriot as the main prize in the context of the “Rosgosstrah” program to favour buyers of insurance in the Moscow region. The difficulty faced in the task was that a large time period passes between the moment insurance is bought and the registration of the user in the system, that leads to the risk of not participating in the sweepstakes for the buyer.

The solution was to use SMS-technology, as the system:

• Greatly simplifies the registration process.
• Gives the ability to register and view the results online.
• Guaranties security.
• Creates backups of information.

As the result of the sweepstakes, the sales of OSAGO polices gained a 70% boost, and the level of leaving customers decreased by 80%.

Client: Vodka Veda
Project: DO YOU WANT… TO WIN A Porsche Cayenne?

The participants were offered to send as many short messages with the word VEDA as possible to a short number and get the chance to win a Porsche Cayenne and many other prizes.

Starting july 2007 in the talk show “Babiy boont” the viewer can state his opinion on the show’s topic via SMS. All the messages pass a strong moderation test of correspondence to the discussion topic.

An unparalleled project for programs, that feature both entertaining and popularly-political orientation.

Client: Ren-TV
Project: SMS-voting and the organization of the voice portal of the tv show “Evening with Tigran Keonasyan”

Starting September 2007, in the talk show “Evening with Tigran Keonasyan”, the viewer can state his citizen position by participating in SMS- and IVR-voting. The voting question reflects the main subject of the broadcast. “Avant Mobile” is the technological partner of the Ren-TV channel in realizing interactive projects. SVS-voting and IVR-services are available in all broadcast zones of the channel 5 days a week. Thanks to this – all the tv viewers of Russia – from Vladivostok to Moscow – can participate in the voting.

Client: AMEDIA
Project: “Mobile Karaoke”

Organization of the voice service “Mobile Karaoke”: the best performer of the songs from popular TV series (such as “Ne rodis’ krasivoy” etc.), that dialed the IVR number receives a prize everyday. The service is widely promoted on television and is very popular among viewers.